Global food coatings specialist Witwood Food Products is expanding its product portfolio for the meat processing industry with the introduction of a range of rusk, bread rusk and stuffing mixes.

The firm has awarded exclusive distribution rights for the products to Globe Food Ingredients, specialist suppliers to the meat industry.

Witwood’s UK managing director, Bryan Day, says the two firms will work together initially to provide rusk to meat product manufacturers, food ingredient blenders and distributors while developing a range of innovative new products for the sector in the longer term.

Witwood brings almost three decades of food coatings experience to the meat processing industry. The firm has been producing rusk at its UK factory for the last 18 months for use in its food coating ranges, which are sold around the world, and for existing customers.

The firm has chosen to expand sales of the product beyond its core customer base and has selected Manchester-based Globe Food Ingredients to establish and grow the market for Witwood’s rusk in the meat industry.

We’ve chosen to partner with Globe because of their extensive experience and track record in the sector, says Bryan. By combining their specialist industry knowledge with our quality manufacturing processes, we can provide greater choice for meat product manufacturers, food ingredient blenders and distributors.

David Brennand of Globe Food Ingredients, adds; this is an exciting opportunity for us to extend our current product range of high quality food ingredients and to partner with a market leader.

For further information, contact David Brennand at Witwood Meat Ingredients on 0161 331 4923  or email sales@witwoodmeatingredients.co.uk

Globe Food Ingredients appointed as exclusive distributor for Witwood rusk

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