It’s official – the UK is the largest barbecuing nation in Europe. With the numbers up from 75 million barbecues in 2005 to 110 million in 2007, more Brits than ever before are choosing the barbie over more conventional meals.
And, according to coatings manufacturer Witwood Food Products, we’re becoming more adventurous cooks, prepared to try new cuts of meat or cooking styles and try out some of the flavours at home that we’ve enjoyed on holiday.
Witwood hopes to capitalise on this growing market with a range of new concepts, developed in the UK in conjunction with Witwoods Australian and Asian subsidiaries to capture the imagination of the more adventurous chef and reflect global flavours and ingredients.
Says NPD manager Trudie Varney, UK consumers are becoming more experienced, well practised outdoor cooks. Add to that a more adventurous approach to barbecuing, a move beyond traditional barbecue foods and the continued focus on more premium products, and you’ve got potential for exciting NPD work.
Our new concepts combine these trends and build on Witwood’s global capabilities to add interest to barbecue options using new, innovative flavours and formats.
Kebabs feature strongly in the new Witwood range, reflecting their growing popularity in the market. Some of the concepts Witwood has developed to tickle processors taste buds include Mango and Chilli Glazed Lollipops, Jamaican Jerk Chicken Kofta, Chilli and Chocolate Fruit Kebabs, Italian Herb and Black Olive Marinated Chicken and Sweet Chilli and Lime Corn on the Cob.
Says Trudie, The perennial favourites such as hot and spicy or garlic & herb flavours are still popular – particularly for families – but other flavours are becoming more diverse, for example sun dried, chilli or honey and mustard flavoured pesto. Flavours incorporating citrus notes such as lemon, lime and orange are also popular this year.
Consumers are becoming more adventurous, and this provides a real opportunity for manufacturers to capitalise with forward thinking and creative product concepts.
Witwood Food Products specialises in the development and manufacture of specialist food coatings for retail and foodservice.
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Witwood Food Products Ltd
Lombard Way
Banbury
Oxfordshire
OX16 4TJ
T: +44 1295 756000
F: +44 1295 756099
E: info@witwoods.com
